Tactile Joy

From Scott Adams review of the iPhone 6

My heart was racing as I removed the phone from its strikingly well-designed packaging. Apple makes the process of opening a box feel as if you are winning a prize. Every color, shape, texture and probably smell has been studied and tweaked to perfection. Simply touching the product or its associated packaging is a tactile joy.

A textbook example of sweating the details.


  1. I have only purchased Apple products twice in my short life, but I completely agree with you. The experience is almost magical.

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