The Nest Screwdriver

My new Nest Learning Thermostat arrived yesterday.

So far, I love it. But I’m not going to talk about the thermostat right now. I want to use it for a few weeks before sharing my thoughts on it.

Instead I want to talk about a screwdriver.

Installing the Nest requires two screws. Instead of heading to the garage to search for my toolbox, Nest includes the tool I need.

Few companies sweat the details to this level.

The subtle indentation on the handle reminds me of those on the Apple TV remote. Some might say those tiny details don’t matter. I mean, it’s a screwdriver! But that misses the point. Anything that’s in the box should match the quality of the elegant Nest device.

The screwdriver is more than a tool. It tells a story. It says we went the extra mile. It surprises. It amuses.

 nest_screwdriver

Does your company have its own screwdriver?

Comments

  1. D Christian Harrison says:

    AND … you’ll keep it in your toolbox for decades.

  2. That is a great advertising ploy … Good customer catcher.

  3. It is the best darn little screwdriver, too! I just love it. Great feel, great materials… why is this thing so good?

Trackbacks

  1. […] attic / climb a ladder and get the device installed. (Bonus points if the tools came in the box. Nest, I’m looking at you.) It’s wired to a wind-tunnel-tested wall wart and ready to talk to the […]

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