I listen to about 12-15 podcasts each week. I used to listen to maybe half a dozen video podcasts each week but that number has dwindled to one: Ask a Ninja. This leads me to believe that maybe companies like Podtech and Podshow are overrated, at least for my listening and viewing habits.
Here’s how it usually works. If I’m at my computer and have time to burn, I’m far more likely to watch a video than an audio podcast. Yet most of the video I watch comes from YouTube which isn’t a podcast but it’s competing for that same time slot as a video podcast. I’m more likely to have fired up Q-Player and loaded a playlist full of mp3s than either of those options. When I’m on the bus or train (about 3 hours/day) I’m much more likely to listen to audio podcasts. Watching video on my video iPod is just too big a pain. The screen is too small and requires too much dexterity that early in the morning. With an audio podcast I can just hit play and listen. No balancing the screen in my hand while avoiding the next drunk guy on the bus. That’s why I spend far more time listening to IT Conversations than watching the Scobleshow and that’s not likely to change even with the release of the Zune or if Apple releases an iPod with mondo screen. It’s the same reason I listen to TWIT each week but couldn’t care less about Diggnation or DL.TV as much as I enjoy Kevin and Patrick.
I read Scobleizer blog a few times each week. But his Scobleshow video podcast is of little interest to me. If he were to provide an audio only version of his interviews I’d probably subscribe. But his video version has too much competition for my time when I’m at my computer. Scoble has mentioned several times how much more compelling it is to see a video demo of a product vs. going to a website or listening to just the audio. He might be right but maybe I don’t want a demo. I’d still like to hear CEOs talk about the product/service. If I’m interested I’ll go to the website, download the product and try it out myself. Having worked in the demo creation business for nearly 10 years now, I know that many demos are as they seem. Many are running on smoke and mirrors.
Comes down to this: If I’m using my iPod I want audio. If I’m at my computer I want a mix of audio and video. Maybe when I can get Scobleshow, Diggnation or DL.TV on my TV, I’ll watch it. But then it’s up against a whole new host of programming it’s not likely to push aside. Good luck to Podtech and Podshow, but for my viewing habits, your not on the short list.