Robert Scoble and Shel Israel have posted the first chapter of their upcoming book on corporate blogging titled, “Blog or Die”. I read the chapter and found it to be very interesting and can’t wait to read the finished product. I especially enjoyed this passage:
Blogging is about to separate companies who have the vision to engage an uncontrolled and ongoing dialog with their constituencies and those who will adhere to all the traditional centralized, homogenized and adjectivized marketing tactics at a company’s disposal: press releases, print, Internet and TV ads, websites, PowerPoint Presentations, Yellow Page inserts, billboards, B-Rolls, e-newsletters, pop-ups, telemarketing, direct mail, spam.
Which of these do you enjoy having in front of you? Which do you believe? Listen to their language and style. Do you, or people you know, talk like that? Do you believe these messages. Do you really think your customers will?
I currently work for a company that does not blog, but it’s on the radar and this will be the year we start.
Nordquist Blog 