Would Scoble be interesting if he did not work for Microsoft?

I think Scoble would still be a very interesting read but I doubt he’d have the following that he does now. If he worked for General Electric, Sun, Disney, or even Apple would he be the alpha blogger he is today? I think that much of the reason he has become so popular is because he says things about Microsoft that everyone else has either known or suspected for some time. He’s able to peel away the Marketing BS long enough for us to see that Microsoft is more than Bill and Steve. And it’s fun to see him admit when groups within Microsoft just don’t get it.