Does your neighborhood have sparkly clean fire trucks? Seth Godin offers his explanation on why most fire trucks are so clean, and takes a few jabs as businesses “waiting for the alarm to sound”.
I’m reminded of the time I served 2 years as a missionary in Germany for my church. Our president would require our shoes to be immaculately shined. Before meetings all 200 or so missionaries would spend up to an hour on each shoe making sure it was properly shined. What might I have accomplished and how many people could I have helped had I decided to spend less time shining my shoes?
Nordquist Blog 