A lot if you’re the CEO of Hooters. He is one smart guy. When he realized that $200 worth of Dom Perignon had been purchased with Hurricane Katrina funds at one of his establishments, he offered to send a $200 check to FEMA.
Now many major news outlets (including MSNBC) pi
ckup the story and also mention the $250,000 Hooters has donated to Red Cross Katrina Fund. This seems like a lot of positive publicity for a company for basically nothing.
Nordquist Blog 