Maximum PC is my favorite computer related magazine and I’ve subscribed to it for years. I received a notice in the mail from Max PC saying my subscription was “about to crash” which I found interesting. I guess that means it was about to run out. Inside was an invoice that said I could subscribe for another year for $12. That was it. I could renew for one year. Not two. Not three.
I don’t enjoy writing checks so I figured maybe I could just renew my subscription from their website. I logged into my account from the website and was taken to a subscribers area where I could renew my subscription for one, two or three years but for twice the amount quoted on the invoice I received.
A few questions I’d like to ask Maximum PC:
1. Why not make it easy for me to renew from your website right from the start?
2. How about giving me the lowest price from the website? Saves you the cost of a pre-paid envelope.
3. How come I can only renew for one year from the invoice you sent me?
4. You have my email on file. Why not send me an email reminder with a direct link to your site where I can subscribe for three years for $36?
I decided to send in a $12 check for one year. But Maximum PC missed an opportunity here. I would have subscribed for another three years for $36. Now they will have to hound me each year to renew and each year I’ll have to write out another check that I don’t want to write.
Nordquist Blog 