According to Jeff Jarvis the answer is no, you can’t. The answer is interesting to me because I work for a successful, profitable service company that is attempting to create a software product. Jarvis nails my primary concern when he says:
You can’t be a software company and a service company under one roof, for you will inevitably end up competing with your customers.
Over the next year we’ll see if we can prove him wrong.
Nordquist Blog 