Your call is important to us

One sure sign that my call isn’t important is when I hear this phrase while I wait 20 minutes for someone to answer my call.

I recently switched car insurance companies. One reason I chose Response is that I can speak with someone 24/7, even if my agent is on vacation. I recently filed a claim with my agent who went on vacation while the claim was being processed. No matter. She wrote notes on my profile so that anyone who looked up my claim number could quickly get up to speed on the details. It’s annoying to explain the details to three or four different levels of support because nobody is taking notes.

All businesses should make it easy to speak with someone. But most are designed to steer you in any direction other than this. They program “0” so your call goes to sales. They hide the secret code to reach anyone who can help. They start off telling you to visit their website. Or my favorite: the companies that send you into a black hole that leads to a “Thank you for calling. Goodbye”.