When I refer a friend to our dentist, he send us a gift card to a local restaurant. Along with the gift card is a hand written note thanking us for taking the time to make the referral. That tells me he appreciates the referral. He’s an excellent dentist and I’d refer him even if he didn’t send the gift card. But it’s a classy touch.
And it doesn’t end with the first referral. When I refer a second, third or fourth person, he sends more gift cards. It can’t take him very much time to track who makes referral, but it shows that he’s trained his staff to ask how a new patient found out about his practice. This doesn’t just happen. It’s an attitude that permeates the office. I feel like everyone at his office has my best interest in mind.
This got me thinking about how our business thanks customers who send referrals our way. I don’t believe we do a very good job compared to my dentist.
Does your company do a good job of thanking those customers who refer people your way?
Nordquist Blog 