Why the Wii is Winning

“We are not competing against Sony or Microsoft. We are battling the indifference of people who have no interest in videogames.”

Nintendo CEO Satoru Iwata

Fortune Magazine has a very interesting article on why the Nintendo Wii is beating the pants off Sony and Microsoft. I believe one reason the Wii has been successful is that it appeals to a much wider audience than the PS3 or Xbox. I only hear males talk about Xbox or PS3 or PSP, but I hear men and women of all ages talk about the Wii.

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