Have you ever driven a mid-to-high-end BMW? I have, recently, I test drove a 535i. The car feels as if it has a grip on the road, it’s got a confidence, it’s upright, and fast, and it maneuvers, but most important, it feels good to sit in one, and it feels even better to move one. Feels, feels, feels. We buy these things for the feeling. Same with Apple’s products.
Makes me want to test an iPhone for a while to see how it lives up to the comparison. But it does make sense on several levels. BMW, like Apple, has a small market share. Both make drool-worthy products. Both have obsessive fans to critique every small detail of their products. Both companies are arrogant. And both make products that cost more than many completive products.
If the iPhone is a BMW then my black Motorola Q is VW Jetta.
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Nordquist Blog 