I like the whole experience of visiting Fry’s Electronics. I like the young man or woman who stands near the entrance greeting everyone who enters. I like the newspaper ads plastered on the wall near the entrance. I love the “wall of motherboards” and the sheer number of external USB drives available for purchase. There are entire rows and sections of products which I have no clue what they do or how they are used. Maybe it’s a medical device. Maybe it’s a piece of the Space Shuttle. I have no idea.
I like it all. But I really enjoy the random impulse item located next to the cash registers at Fry’s. I can always count on finding a totally useless item in this area, and today was no different. Next to each register was a stack of UBS Beverage Chillers.
Now it’s one thing to head to the checkout with a game, a monitor or printer and come home with a pack of gum, Snickers or even Chapstick lip balm because my impulses got the best of me.
But how does one explain the desire to add a USB Chiller at the last second to a spouse? It makes sense for Fry’s to put them in this area because I can’t imagine anyone enters the store thinking, “I gotta remember to pick-up that USB Beverage Chiller”.
Nordquist Blog 