Ever been so stoked about a new gadget that you can hardly wait to try it out? That’s been the case for me when I bought my Motorola Q and my first iPod. One would think companies would do everything they could to leave a good first impression. Some companies (Apple, Nordstrom, Starbucks) understand this. But most don’t.
I was reminded of this as I’ve been following Dave Winer’s experience with his new Nokia N800. I would have expected better from Nokia.
I’ve been looking at the way my company does business to see if there are things, even small, that can be done to leave a better first impression with our clients. I found a small one today with our order form that made a number of assumptions and could be made more clear.
What are some companies that leave good first impressions? Which don’t?
Nordquist Blog 