Many companies that offer trial software for download require all sorts of personal information. Almost all require your email which they use to spam you with offers and reminders to upgrade to the full version. Most companies view this practice as the price we have to pay in order to test drive their products.
Well, here’s a nice change of pace. I downloaded the trial version of SnagIt from TechSmith and was surprised when I receive the email below. I like how they respect by time by opting me out of their mailing list unless I confirmed my address. Most companies do just the opposite. I like when companies make it easy for me to tell them to stop sending me junk. One trend I’ve noticed that’s really annoying is when companies require going to a website to “change my communication options”.
Kudos for TechSmith.
Nordquist Blog 