Given the fact that Crest has 13 different varieties of toothpaste for humans, in some strange way, it makes sense that Eukanuba would have dog foods formulated for specific breeds.
I went to Petsmart tonight assuming I’d return home with a couple of 40 lb. bags of Iams adult dog food for our 7 year old boxer pictured above. But as I was browsing the premium dog food isle I noticed a bag of “breed specific” food for the Labrador retriever from Eukanuba. I looked around a bit more and found a smaller bag for Yorkshire terriers. I thought to myself that it makes sense to make a food specific for Labs but Yorkies? The CEO of Eukanuba must own a few Yorkies.
As I was about to head over the Iams section, I noticed two bags on the floor with what looked like a picture of a boxer. I picked up one of the bags, and sure enough, it was food formulated for a boxer!
I loaded both bags into the cart, rounded up my two kids who were scaring the crap out of a chinchilla and headed to the cashier knowing that I’d fallen for the old market segmentation trick.
The $41 bag of Boxer dog food