I’ve been a happy DirecTV customer for over 10 years. I’ve told countless friends, family and coworkers about your service and many have switched from cable to DirecTV.
Recently I’ve been spending less time watching TV and your PPV offerings because nimble companies like Netflix and online software like Miro are making it easier for me to find movies and programming I’m after.
With Netflix, I can queue up movies before they arrive on DVD. Then, once they hit retail shelves, Netflix drops the DVD in the mail. The time to get my attention about a hit movie is when it’s new to theaters and people are talking about it. Netflix makes it easy to find and rent that movie before you can offer it on PPV. Basically, they beat you to the punch.
I’ll save Miro for a different day, but I have a suggestion for how to combat Netflix and take even more money from me each month. Allow me to queue movies from your website so that when Oceans 13 comes to PPV, my DirecTivo will automatically find, purchase and download it to receiver.
This can’t be difficult to do. I know the DVD usually arrives in stores a few weeks before you can offer the same movie on PPV. But I can live with that as long as I know I’m going to get it with minimal hassle.
Just make it happen and you’ll greatly increase the number of PPV customers. You’ve got to make it as easy as Netflix though or it won’t work.