Open Letter to DirecTV

Dear DirecTV,

I’ve been a happy DirecTV customer for over 10 years. I’ve told countless friends, family and coworkers about your service and many have switched from cable to DirecTV.

Recently I’ve been spending less time watching TV and your PPV offerings because nimble companies like Netflix and online software like Miro are making it easier for me to find movies and programming I’m after.

With Netflix, I can queue up movies before they arrive on DVD. Then, once they hit retail shelves, Netflix drops the DVD in the mail. The time to get my attention about a hit movie is when it’s new to theaters and people are talking about it. Netflix makes it easy to find and rent that movie before you can offer it on PPV. Basically, they beat you to the punch.

I’ll save Miro for a different day, but I have a suggestion for how to combat Netflix and take even more money from me each month. Allow me to queue movies from your website so that when Oceans 13 comes to PPV, my DirecTivo will automatically find, purchase and download it to receiver.

This can’t be difficult to do. I know the DVD usually arrives in stores a few weeks before you can offer the same movie on PPV. But I can live with that as long as I know I’m going to get it with minimal hassle.

Just make it happen and you’ll greatly increase the number of PPV customers. You’ve got to make it as easy as Netflix though or it won’t work.



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2 thoughts on “Open Letter to DirecTV

  1. I love that there are other people who write outloud to companies that may or may not be listening. They’re fools if they don’t listen.

    I haven’t tried netflix because of the hassle you’re talking about. Only because whenever I’ve gone to the website, it’s been my perception that it’ll take a long time for me to get a given movie, and I usually say, “I wanna see X movie” okay, that sounds bad. I wanna see, for example Gattica. I don’t want to see a different movie than Gattica. I don’t want to watch what they send me.

    I’d be interested to hear more about your experience with Netflix. I’ve “almost” signed up several times, but I have reservations.

    I’d agree, however, that DirectTV should just allow me to tell them on the DVR, or even on the web, what movies I want, and then alert me when they’re available.

    The truth is, there are a very small number of movies I really *must* see immediately. For those, neither netflix or directTV is going to do the job. On those times I either go to Amazon unbox, or even more often, to the local used DVD store, where i can OWN movies for $4-$12 dollars.

    So, for movies I want to see, but don’t have to see NOW, your suggestion to DirectTV is great. For movies I have to see NOW, there’s not much they can do anyway.


  2. Taylor:

    My experience with Netflix has been very positive, especially since one of the distribution centers is just down the road and we get our movies turned around in a day. If your movie tastes run deep I believe it’s a good investment. If you only want the new releases, you might have to occasionally wait, but I always have enough in the queue that it’s not a bother. I do the $8.99 plan with 1 DVD at a time but unlimited. I figured if having Netflix keeps me from buying one DVD on impulse from Target or Amazon, I’ve saved myself a few bucks. But if I could get the more popular shows delivered directly to my Tivo, I’d do that in a heartbeat.


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