I visited a Verizon Wireless store today. If you’ve seen one, you’ve seen them all. Most of the floor space is dedicated to new phones and the employees outnumber the customers 3 to 1.
Today I wanted to purchase an extended battery for Kim’s Motorola Q. I figured I’d be in and out of the store in under 5 minutes. I was wrong. Here are a few observations from today’s visit to the Verizon store:
- It’s All About the Phones – The store’s layout and positioning is geared to sell you a phone. The more expensive phones are up front, close to the register and all are positioned just below eye level making them easy to try out.
- Look-a-Like Accessories – The phone accessories are hung below the phones, making them all look alike and hard to reach. Best I could tell, 95% them were cheap phone cases. Also, don’t assume the accessories found under the phone are made for that model. You may have to wander around the store, bending down under each set of phones to find that holster to fit your Voyager.
- You’ll Need to Stand in Line – If you’re after a more expensive accessory such as a $49 extended battery, you’ll need to stand in line behind those people who haven’t figured out how to pay a bill online. They write checks, ask insane questions and are in a general state of confusion.
While waiting in line for my extended battery, one lady had her laptop on the counter trying to connect to the internet. I wondered if she confused this store with Apple “Genius Bar”. Another guy couldn’t figure out how to pay his bill. A Verizon employee was patiently attempting to help him but to no avail. He might have had more luck if the customer wasn’t on a phone call the entire time.
Hey Verizon, how about opening up a line for those who know how to work their phones and pay bills online and just need a fricking accessory? Even better, how about putting the batteries NEAR THE COUNTER so I can grab one, pay and get back to my life?
Then again, maybe I’ll just avoid the frustrations next time by ordering online.