With all the reports of Black Friday and Cyber Monday settings online sales records it’s easy to forgot what it’s like to do business in person.
Last week I had the chance to assist someone in selecting a new computer. She already had a good idea of what she wanted. I made a couple of suggestions that saved her a few bucks. Working for a company that’s entirely customer focused is something I haven’t done for a while.
We finished benchmarking and testing her system on Friday. I called to let her know it was ready for pickup. That evening, just before I went home for the weekend, I walked her through the basics of her new system.
That was the best part because I could see she was excited about what she’d purchased and could appreciate the workmanship that had gone into assembly of her system. That’s not something I’ve experienced when I purchased Kim’s computer from Dell because her case was never meant to be removed by someone who isn’t an electrical engineer.
I told her thank you and shook her hand before saying goodbye.
That evening I returned home to finish up my Christmas shopping at Amazon. But it wasn’t the same nor should I expect it to be.
Is meeting with customers only something the owner or senior management does at your company?
Face to face communication with customers can be time consuming and costly. There are many reasons why it won’t work for many businesses.
But when it does, it’s worth the effort.