I’ve interviewed dozen of recent college graduates over the past few months. The positions I hire for don’t necessarily require bachelors degree but the lack of one becomes a limiting factor at the next level so I prefer to find people who do. It shows me they were able to complete a commitment that many start but fewer see through to the end.

Many of these graduates earned excellent grades at the top schools in the Seattle area. Most are very sharp kids who arrive with a lot of enthusiasm. They are refreshing to be around. The corporate machine hasn’t jaded them yet.

Yet I’m shocked at how many of these same graduates leave a bad first impression because they haven’t given much thought to the following questions:

  1. What do I do well?
  2. What do I want to do?

Every college graduate should have their own “escalator speech” that mentions a skill they do well and articulates a clear idea of what they’d like to do

I can’t overstate how important this is when you have 30 seconds or less to make an impression. At a recruiting fair, the first 10 seconds are critical and will determine if you’re worth pursuing. Your top grades and summer internships won’t matter if you can’t clearly state what you do well and what you’d like to do. Most hiring managers are not expecting a 5-year plan, but they do want to see that you’ve given some thought to your career.

At the recruiting fair I attended last week one women approached me and, after asking about my company, said, “I’m confident in my project management skills and would like to find a position that takes advantage of those skills, preferably at a small software company”. She impressed me by showing that she’d given thought to what she does well and what she’d like to do. I didn’t have a position that fit her skills, but I told her about a company in Seattle that might be a good fit.

When I see a smart new graduate who can’t express himself well I can’t help but believe he’s been cheated somewhere along the line.

Being able to express yourself doesn’t necessarily mean you’ll get the job, but like spelling mistakes on a resume, it becomes an easy way to cull the list of candidates.

The good thing is that it’s never too late create your own escalator speech. When’s the last time you thought about what you do well or what you’d like to do?

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