The Nest Screwdriver

My new Nest Learning Thermostat arrived yesterday.

So far, I love it. But I’m not going to talk about the thermostat right now. I want to use it for a few weeks before sharing my thoughts on it.

Instead I want to talk about a screwdriver.

Installing the Nest requires two screws. Instead of heading to the garage to search for my toolbox, Nest includes the tool I need.

Few companies sweat the details to this level.

The subtle indentation on the handle reminds me of those on the Apple TV remote. Some might say those tiny details don’t matter. I mean, it’s a screwdriver! But that misses the point. Anything that’s in the box should match the quality of the elegant Nest device.

The screwdriver is more than a tool. It tells a story. It says we went the extra mile. It surprises. It amuses.


Does your company have its own screwdriver?

My Work

The question comes in many forms.  What do you do? What is your job? What line of work are you in? What do you do for work? It’s a simple question, and one I get more since I began working from home at my own company. I suspect the … [Continue reading]

Bed Frame

Amazon delivered two boxes. After a week spent packing and moving into a new home I wanted nothing to do them because inside were bed frames for Luca and Anna. I didn’t possess the mental capacity to assemble anything with dozens of small … [Continue reading]

Simplifying Choice

If you won my business because you had the lowest price, I might return but only until someone beats your price. But I feel no sense of loyalty. If you won my business by providing an overwhelming number of options or configurations I might … [Continue reading]

My Windows Experience

I bought my first PC in 1994. It ran both DOS and Windows 3.1. Over the next few months, I’d install more RAM, a modem and a CD-ROM. Although I justified my purchase by telling myself I’d no longer have to rely on the computers at the … [Continue reading]

What Is a Career?

My definition of a career has changed about every 10 years. I thought a career was something I’d stumble upon after graduating from college. It was college where I read and studied a bunch of subjects.  Some of them were related, but most were … [Continue reading]

Google Maps vs. Apple Maps


I’ve wanted to compare Google Maps to Apple Maps for a while but never got around to it. But a couple of weeks ago I made four trips between St. George and Las Vegas. The trip covers about 130 miles each way or two hours of drive time which would … [Continue reading]

Mother’s Day Talk

This is a talk I gave on Mother’s Day last year. On this mother’s day, I thought about what I could share with you that would provide meaning and proper respect for the day. As mother’s day approached, I began to think of the many lessons and … [Continue reading]