Pardon the Interruption

How would you feel if, while watching a TV or movie, an advertisement popped up and covered the action for a few seconds?

The equivalent is happening on a number of popular websites, and I find the practice distracting.

Tonight I was reading an article at Tech Radar when I accidentally moved my cursor over a word that triggered a pop up ad for Bing which covered the content I was reading. And the advertisement box didn’t disappear until I clicked the tiny “X” button in the upper right corner.

The ads were for Microsoft Bing by a company called Vibrant. They are so annoying that I’m hereby boycotting any product whose company decides to shove these ads down my throat. These Bing ads aren’t helpful either. If I need more information about a term, I know my way around Google. Maybe I would have considered Bing but not anymore.

There are no less than six ads already on the page, and yet they still decide to sprinkle pop ups throughout the content?

I’m not sure what Tech Radar is thinking, but I can tell you they are not thinking about their readers. MSNBC is known for running the same type of ads. They know that many people will accidentally trigger these ads as they scroll down the page. .

How many ads are enough for one page?


2 thoughts on “Pardon the Interruption

  1. It is especially infuriating to click on a link on Google News, expecting to land on the news website, but instead are treated to a 30-second flash ad instead. This kind of rude treatment of visitors completely nullifies any complaints the news websites have about Google “intercepting” their readers. When I encounter this kind of treatment, I immediately hit the back button and go to one of thousands of other websites that have the same news, but without the insulting ad.Tough luck, Mr. Publisher!


  2. Right-on this type of advertisement needs to stop. I loathe these pop-up in-text ads over words as well, they're horrendous, but I don't think boycotting the advertised product is the way to go about it, just boycott the site using the advertisement style.So you know if you click on that ? next to the X you are taken to the Vibrant Media website where you can disable these ads or a more destructive approach would be to disable JavaScript. There may also be a Greasemonkey script 🙂


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